#1 – You need to be where your customers are searching!
Today’s customers use Google, Yahoo, Bing, Yellow Pages, Super Pages, Yellow Book, Yelp, Angie’s List, Facebook and Twitter…to name a few. The best news for small business is they’re all free. Yes, even the basic Super Pages and the Yellow Book listings.
You’ve probably heard the term; search engine optimization aka SEO, but may not truly understand what’s in it for you.
The purpose of SEO is to have your website appear in the first page of search results for the specific keywords your customers are searching. When people want to find something, buy something or research anything,
Case Study: Wise Auto Clinic
The owner of Wise Auto Clinic designed his own website a few years ago. He tried in vain to get ranked in Google and Yahoo but never could. Determined to make it work he hired a company to build a new site with “onsite” Search Engine Optimization.
Smartphone use and market penetration continues to rapidly increase. The latest report by comScore shows an amazing 8% increase from June numbers. With 234 million Americans, age 13 and older, using a mobile device and 119 million of those devices being smartphones.
In September, 75.5% used text messaging on their mobile device, 54% downloaded applications (up 2.6%), 52.6% used their browsers (up 2.4%),
Nielsen’s smartphone survey of more than 20,000 consumers in January 2012 reveals some interesting tidbits of information.
For one, Smartphone penetration is now at 48% of all cell phone users. That’s significant considering 2 years ago it was 22%. In fact in the last 3 months, 69% of all cell phone purchases were smartphones!
